Poster for a Lecture by David McKendrick, exploring the more serious undertones of men's lifestyle magazines. Concerning the objectification of lifestyle, the car depicted is a mod of Sega's classic OutRun, a classic signifier of a masculinity lost, driving to seeming nothingness in the poster. The quote is by Bethan Benwell, from her seminal essay 'Locating The Male in the Men's Lifestyle Magazine.'
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